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How to develop responsible purchasing in catering?

What is responsible purchasing?

THE According to AFNOR, responsible purchasing “refers to a purchase of goods or services from a supplier or service provider selected to minimize environmental and societal impacts, and promote good practices in terms of ethics and human rights”. We are therefore talking about products from short circuits, eco-designed and with a lower carbon footprint.  Preserving the environment is a crucial issue in our current society, everyone must act at their own level. Consumers are increasingly sensitive and aware of environmental issues, and are aligning their consumption patterns accordingly. Today, 77% of French people want to find organic and locally grown products in restaurants, while only 37% systematically offer them on the menu.

It is therefore time for those in the food and catering industry to engage in a responsible purchasing approach, and to become agents of change.

How to increase responsible purchasing in your restaurant?

Favor short circuits

A short circuit is a method of marketing agricultural products which limits as much as possible the number of intermediaries between the producer and the consumer, either through direct sales or via a single intermediary.

In addition to participating in the local economy of an area, product traceability is optimal, you know exactly what you are consuming and/or cooking. The transparency is total, which is a real advantage for consumers who are increasingly concerned about their diet.

In addition, sourcing products through a short circuit leads to a reduction in the journeys traveled by products, and therefore a reduction in transport-related pollution. This reduces the overall carbon footprint of your plates!

Cooking with seasonal products

Better quality and more ecological, seasonal fruits and vegetables should be at the heart of your kitchens.

It's best to be patient when preparing your favorite produce, as foods grown out of season are more likely to have traveled hundreds of miles to reach your home.

In addition, they are generally treated and cultivated with chemical fertilizers and treatments, which leads to the destruction of soil and biodiversity in addition to being dangerous for your health.

Buying seasonal products is also an opportunity to introduce your customers to recipes highlighting products that are sometimes forgotten, such as old vegetables.

For you, it's also an opportunity to create recipes as unique as the products in your basket.

Meat and seafood can also be ethically responsible Meat is often at the center of our plates. However, animal breeding is an extremely polluting and resource-intensive industry: did you know that it takes 15,000 liters of water for 1 kilo of beef, the production of which represents 27 kilos of greenhouse gases (in equivalent CO2)?

Of the world's total agricultural land, 70% is dedicated to the production of fodder for animal farming. Other issues such as deforestation, or breeding conditions and animal welfare are also linked to this industry and push us to think about our consumption. Offering more vegetarian and vegan alternatives on the menu helps reduce your carbon footprint. However, it is above all a question of supplying you with more responsible producers, with more ethical practices. It is also a good way to participate in the local economy, and to improve the traceability of your meat to go beyond the simple “French origin”. Reflection on the ethics and environmental impact of meat also applies to seafood. Although it can be more complicated to source locally (not all restaurants in France are on the coast), It is important to follow certain good practices to be responsible in your purchases. It is necessary to rely on sustainable fishing labels, such as that created by the Ministry of Agriculture and Food “Sustainable Fishing” which guarantees respect for biodiversity, but also for the working conditions of fishermen and the freshness of products. For products from aquaculture, which represent 50% of seafood consumed today, it is the ASC label that you should look for. It ensures that livestock farming does not have any negative effects on the environment such as the release of chemicals or contact of livestock with wildlife. You should know that fish also have seasons, you must avoid consuming species during the reproduction period, and obviously remove from your menu those in danger of extinction. The European program   Mr GoodFish raises awareness on these themes and supports restaurateurs towards a sustainable supply of seafood. Take part in an anti-food waste initiative  It's a fact: a third of the food produced and intended for consumption is thrown away each year. Responsible purchasing also involves studying your needs to only buy what you need and reduce your food waste. In addition, limiting waste helps save arable land. In fact, 28% of the world's agricultural land is used to produce uneaten food. As a reminder, ADEME estimates the carbon footprint of food waste at 15.5 million tonnes per year. For more details on the importance and process of an anti-waste approach in catering see this  article. Buy products from organic farming To be certain of the quality of your products and the production conditions, it is best to buy organic. Organic farming, without GMOs and with as few chemical inputs as possible, helps protect soils, biodiversity, groundwater, but also the health of consumers. These are also products whose origin is more traceable with better transparency on the composition and the production process.

Who to trust?

Bio Consistency : inspired by the AB and Eurofeuille labels, this label offers more agronomic, social and ethical criteria.
  • Ban on pesticides, synthetic fertilizers, hormones and animal meals.
  • The farm must be 100% organic.
  • A minimum of 80% of the herbivores' food must be produced on the farm (compared to 60% for the European Eurofeuille Label).
  • Mandatory composting.
  • Transport of live animals limited to 8 hours maximum.
 
Demeter : international certification mark based on the principles of biodynamic agriculture, respect for natural cycles, respect for living things and even natural fertilization.

  • Ban on pesticides, synthetic fertilizers, GMOs, antibiotics, hormones and animal meals.
  • Principle of biodynamic agriculture (agriculture respecting the natural cycle of the soil and relying on the lunar phases).
  • The farm must be 100% biodynamic.
  • A minimum of 80% of the herbivores' food must be produced on the farm.
  • Transport of live animals limited to 6 hours maximum.
 
Fair trade : certification based on criteria linked to the social and economic aspects of trade (few environmental and agronomic criteria).

  • Compliance with international and national labor standards.
  • Minimum purchase price.
  • Ban on GMOs.
As is often the case, you must follow a well-established process so as not to forget any step! “Organic fair trade in France” label : label responding very well to consumer expectations, it adds social and commercial criteria to the specifications of organic labels.

  • Collective approaches with agricultural cooperatives.
  • Promotion of organic peasant agriculture as an actor of the ecological transition.

How to get your eco-responsible approach recognized?

EcoCook certification , a program intended for the restaurant industry to improve the overall performance of restaurants and establish sustainable practices at all levels of the company.

Ecotable label is intended for consumers and restaurateurs committed to eco-responsible catering. Professionals are supported in their ecological transition and evaluated on environmental criteria. The little extra: it offers a directory of committed suppliers and educational resources to reduce the carbon footprint of restaurants thanks to the “ Impact by Ecotable ” platform.

Another trusted label, the Green Food . The evaluation criteria are based on purchases, such as the use of organic products, but also the sorting and recovery of waste and many others. Obtaining the label is conditional on the validation of 6 criteria out of the 10 in their charter. The only obligation; use organic and/or local products in cooking.


Responsible purchasing is part of the company's overall eco-responsibility approach. This goes beyond the search for products from organic farming, it means thinking about the ethics of your restaurant and its social values. It is important to realize that even before cooking, your activity impacts an entire ecosystem of producers, artisans and territories.

Sources:  lelabo-ess; ecogreenvaluation; bioconsumers; hospitality; Afnor; Ademe

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